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Hyperlink blue – is the colour necessary?

Hyperlinks are often blue by default. Can you change the colour? Or should you stick with hyperlink blue? Let’s take a look.

What is a hyperlink?

A hyperlink is a piece of text that you’ve made into a link. It acts as a prompt to your readers can click through to.

Hyperlink blue

Typically, all hyperlinks are knowns as being blue. This is the colour that Google (and many other websites) use for their hyperlinks.  The universal colour code for this shade is: #0000FF.

Can you change it?

Most WordPress themes have an in-built hyperlink colour and it isn’t necessarily blue. It could be any colour at all, depending on the colour scheme of the theme. You should be able to change this colour though. If you can’t, then you may have to upgrade to the pro version of the theme to do so.

Should you stick with it?

Although you don’t have to stick with the typical hyperlink blue colour, I’d advise that you consider doing so. Generally speaking, people know that you can click through on a link which is in the hyperlink blue colour. They might not be aware that a red hyperlink (for example) does the same thing, so you’re more likely to get click throughs by using the colour people know and love.

I like to stick with the hyperlink blue colour where I can. I know that that particular colour code prompts me to click though and I’m sure my readers are similar. Remember, the idea is to get your reader to click through. So although you may think a pink colour is more aesthetically pleasing, if it doesn’t do the job it’s meant to, what’s the point?

Don’t just take my word for it though. Google has does in-depth testing on this. They discovered that people were more likely to click through on a link that was hyperlink-blue coloured.

If it’s good enough for Google, it’s good enough for me!

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